How to prepare for events in autumn
More and more event planners and organizers are getting in touch with us who are already preparing specifically for autumn events. Because this is so important and because many are once again - and rightly - uncertain, we have compiled the best tips and alternative plans for your events in autumn and winter in this blog post.
What you can look forward to in event planning
The summer has been pretty hot so far, but in the fall it could catch you freezing cold. Why: Corona is far from over, and whether gas supplies from Russia will continue to arrive is totally unclear. Plus, it's high time to make sure you're not only reaching out to all your employees and guests, but also making it possible for them to attend your events - no matter where they are or why they might not want to come to a live event.
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Corona and Events
Corona is far from over. Case numbers are (already) on the rise again and many event planners are wondering if we can only offer live events "from E to O" - that is, from Easter to October.
When it comes to the question of presence or non-presence, as well as in everyday life in general, for most it is no longer a question of getting sick with Corona and perhaps dying from it. So this fall, it's no longer just about what politics dictates, but also about remaining employable as a company. You probably know what we mean, because in many companies the one or other Corona wave hit "like a bomb". Companies, and therefore also their managers, can no longer afford to send their employees to an event and then have to cope with the wave of absenteeism a few days later. The same applies, of course, to the guests. Here, too, companies do not want to be responsible for having caused a huge loss of staff.
That's why many planners and supervisors already use physical meetings only in a very targeted way. They obtain specific information, e.g. from us, and we develop concrete concepts.
Exploding energy and transportation costs
Whether or not, there is a halt to gas supplies. Most certainly, energy and transport costs will continue to rise. This will make some events simply uneconomical. Even from the point of view of the participants, who pay for their own travel to and from some events, attending an event in Präsenz will become an expensive pleasure.
Therefore, reduce energy and transport costs at all reasonable points of your event planning.
Do you include all employees and guests?
Diversity is more than a buzzword. Especially when it comes to written language, many companies and organizations are concerned about including everyone in their communications. But what about live events? There's often still a lot of catching up to do here - whether it's accessibility for a specific live event or alternative event participation, e.g. in digital form. Some people simply don't want to travel to the event or, when weighing up the costs and benefits, come to the conclusion that the journey is not worthwhile. In such cases, online parts of events or satellite events are an excellent alternative.
How to prepare for the event fall and winter
You probably already guessed it: plan an event that includes online offerings or runs completely online. Which variant is better depends on your specific goals and the general conditions.
Anyone planning international events is currently focusing heavily on purely digital formats or is trying to implement satellite events at the individual company locations. This creates more of a "we" feeling among employees, and the Corona risk and travel costs are kept within bounds in the truest sense of the word.
As you prepare for your fall event, be sure to ask yourself the following:
- What do you want to offer?
- What is the content?
- How do you want to map it?
5 tips to make your fall events a success
- Reduce the number of people on site. This saves money, energy and reduces the corona risk.
- Offer an online package. This includes everyone who can't or won't travel.
- Reduce trade show appearances and focus on the benefit of attendance events: networking. In other words: Content is online, small talk is onsite.
- Go for event platforms that really engage your online audience. Whether it's in small breakout sessions, getting them on the virtual stage, or via voting and the like.
- Design a Plan B that involves the least amount of energy possible. Also try simple streaming instead of 4K video. They don't always have to be, because often the image quality doesn't reach the virtual event guest at all. Who has really great Internet connections in their home office?
You still need arguments for your superiors or clients?
If so, we've collected a few good reasons for digital parts, purely virtual or hybrid events this fall and winter:
- Travel is becoming more and more expensive, for this reason alone you should rely on online parts.
- Linear television is dying out. But do you still implement your events according to this pattern?
- Not only the booth or the transport is getting more expensive, all performances and services of a live event have significantly increased costs - up to the snack on site.
- Staff shortages and personnel costs are driving up the overall costs of live events and we quote "I can't even find a hostess for less than 25 euros an hour anymore".
What does that mean specifically? Reduce the size of your live events. Make the event exclusive - either for employees or for guests. Those who absolutely want to come can be there. Everyone else gets an attractive online experience. This absolutely includes welcoming your online guests as warmly as possible and addressing them again and again, and making the formats as lively for the participants on the screen as we know it from TV shows or from a soccer broadcast.